Technical Lead & Senior Software Engineer

Martin Reff

Technical Lead and Senior Software Engineer with extensive experience in architecting and developing modern web applications and platforms. Proficient in JavaScript, TypeScript, React, and Next.js, with deep expertise in system design, team leadership, and scalable architecture. Skilled in performance optimization, accessibility, and CI/CD workflows, as well as mentoring developers and driving technical excellence across engineering teams.

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Users Impacted

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ARR Generated

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Projects Delivered

Martin Reff - Technical Lead & Senior Software Engineer

About Martin

Passionate about building technology that makes a difference, leading teams to success, and creating lasting impact.

With over 10 years of experience in software engineering and technical leadership, I've had the privilege of building products that serve hundreds of thousands of users and leading teams that consistently deliver exceptional results.

My journey began with a passion for solving complex problems through code. Today, as a technical lead and senior software engineer, I focus on creating scalable solutions that drive business growth while maintaining the highest standards of technical excellence.

Focus Areas

Code Architecture
Mobile-first Development
Platform Ownership
Performance Optimization
Testing Automation
Internal Tools

AI Tools

Cursor AI
ChatGPT
GitHub Copilot
Gemini
Bard
Notion AI

Technical Expertise

Productivity & PM

Agile
Team Management
Hiring & Onboarding
Cross-functional Leadership
Jira
Trello
Figma
Zeplin
Slack

Languages

JavaScript
TypeScript
HTML5
CSS3
Python
C
C++

Frontend

React.js
Next.js
Vue.js
Tailwind CSS
Redux
MUI
Chakra UI
Bootstrap
Framer Motion

Backend & APIs

GraphQL
Relay
RESTful APIs
Firebase
MongoDB

Testing & QA

Cypress
Playwright
Jest
Testing Library
Storybook
Lighthouse

DevOps & Infra

AWS
GCP
Git
GitHub
ESLint
Prettier
Sentry

Technical Leadership

Leading teams and delivering impactful solutions across diverse industries, from startup innovation to enterprise-scale platforms.

Happy Hour Optimization Platform
fullstack

Happy Hour Optimization Platform

Led design & development of React-based app optimizing restaurant operations, scaling to 120+ restaurants and 2,000+ bookings in 6 months.

React.js
TypeScript
GoLang
+7 more
Key Impact:
• 120+ restaurants onboarded
• 1,000+ concurrent users
Enterprise SaaS Platform Architecture
frontend

Enterprise SaaS Platform Architecture

Delivered scalable frontend architecture for SaaS platform serving 15,000+ users with React.js, TypeScript, and GraphQL integration.

React.js
TypeScript
GraphQL
+7 more
Key Impact:
• 15,000+ users served
• 40% faster load times
Startup-Investor Matchmaking SaaS
fullstack

Startup-Investor Matchmaking SaaS

Built a comprehensive SaaS platform connecting startups with investors and streamlined deal flow management.

React.js
Next.js
TypeScript
+7 more
Key Impact:
• 85% improved automated testing
• Streamlined onboarding process
Multi-Client Platform Ecosystem
fullstack

Multi-Client Platform Ecosystem

Led development of 25+ client products generating $20M+ ARR, serving 20K+ users across FinTech, logistics, and legal-tech verticals.

React
Node.js
Python
+7 more
Key Impact:
• 20K+ users served
• 40% improved load times
All-in-One Event & Booking Platform
fullstack

All-in-One Event & Booking Platform

Built a comprehensive artist booking platform to streamline operations, expand audience, and maximize revenue via AI-powered optimization.

React
Next.js
TypeScript
+7 more
Key Impact:
• Streamlined booking process
• AI-powered optimization
Mobile-First Operations Platform
mobile

Mobile-First Operations Platform

Built internal mobile-first dashboard for subscription, billing, and job dispatching flows, reducing manual operations by over 90%.

React
Chakra UI
TypeScript
+6 more
Key Impact:
• Mobile-first design
• 90% reduction in manual operations

Let's Connect

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